Advertising
The creation of media that will be targeted towards an audience on a network to promote a product, service, or brand
Campaign
An ongoing process to improve the results of a single client
Client
A person or company under contract or agreement with the executing marketing company.
Customer
A person or company doing business with a client.
Development
The manual or automated production of code used on a website
Information Architecture
The process of organizing the information that a site contains into a logical structure, so that it can be both understood and expanded.
Kanban
A Kanban board is a digital or physical board that contains multiple lists with multiple items called cards
Metadata
When referring to one piece of data, metadata is the information about that piece of data, like its creation date, author, &c
Optimization
The process of bringing a website closer to the state in which it represents all relevant information in both a human- and machine-readable format.
Principle Assessment
The time taken to state the motivating principles behind actions taken as part of a campaign
Scrum
A 15-minute meeting during which team members will discuss a single group of sites in a certain stage.
SERP
Search Engine Result Page - the webpage generated when a user performs a search
Site Group
A site group is a set of sites, under contract with the marketing agency, who are related by criteria chosen by the campaign manager. These sites undergo sprints at the same time.
Sprint
An individual burst of effort within a campaign
Structured Data
Data that has been formatted so that a machine can connect each piece to a larger, abstract representation (e.g. explicitly stating that a poodle is TypeOf dog). Humans understand data structures due to their education but machines must be told explicitly.
Website Networks
Groups of sites related by a shared topic for which all are trying to represent relevancy.
Social Networks
Platforms on which users aggregate information relevant to their current circumstance in the interest of proliferating it among other users with similar interests.